6 Steps to Find Your True Ranking Factors

“Is _____ a ranking factor?” If you’re like me, you’ve received that question more times than you can count. Also if you’re like me, your answer to this question has become a lot more subjective over the years. In my last article for Search Engine Journal, I said that...

10 Key Checks for Assessing Crawl Hygiene

When optimizing our websites for crawlability, our main goal is to make sure that search engines are spending their time on our most important pages so that they are regularly crawled and any new content can be found. Each time Googlebot visits your website, it has a...

The Importance of Ad Testing with Brad Geddes [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | In this episode of the Search Engine Journal Show, I had the opportunity to interview Brad Geddes, Co-Founder at Adalysis. Geddes highlights the importance of ad testing and how to leverage it in order to improve...