Google Analytics for Local Businesses Study

Google Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. It allows users to track their website visitors, measuring traffic across different online channels over time. For local...

Fake Reviews Are a Real Problem: 8 Statistics That Show Why

BrightLocal has been studying the impact of consumer reviews for the last nine years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer Review Survey carried out in 2010, fewer than seven in 10 local consumers trusted reviews as...