7 Traits of an Ethical Content Writer

Just like SEO, content marketing can be classified as white, gray, and black-hat. If you’re reading this, you likely wear the white one on most days. Maybe you wear a light shade of gray on bad days. But have you ever tried on the black one, perhaps by mistake? You...

6 Steps to Find Your True Ranking Factors

“Is _____ a ranking factor?” If you’re like me, you’ve received that question more times than you can count. Also if you’re like me, your answer to this question has become a lot more subjective over the years. In my last article for Search Engine Journal, I said that...

10 Key Checks for Assessing Crawl Hygiene

When optimizing our websites for crawlability, our main goal is to make sure that search engines are spending their time on our most important pages so that they are regularly crawled and any new content can be found. Each time Googlebot visits your website, it has a...