When Google SERPs May Undergo a Sea Change

I’m a search geek. I read through patents that provide hints and possible glimpses behind the curtains of search engines like they are novels. I look for patents from specific inventors, like people who might keep their eyes open for news of a new Marvel movie....

How to Create & Use Data-Driven Content for Link Building

Whoever coined the term “content is king” didn’t warn us that all of the steps needed to create link-worthy type of content. It’s easy enough to write your copy, post it to your blog, and call it a day, but the “king” part only comes when you structure your content to...